TEXAS CHILDREN’S HEALTH PLAN

Texas Children’s Health Plan is an initiative created by one of the largest hospitals in the city, aimed to provide high quality health care coverage for the underserved population of Houston. The “Have a Plan Now” campaign is focused on the two main segments protected by the Plan: kids and pregnant women. For these two segments, unfortunately, the notion of having insurance is perceived as a luxury they just can’t afford.

The Plan offers a low cost to no cost health care coverage, while also leveraging Texas Children’s high-end hospital facilities. With the campaign, we wanted to stress the importance of planning ahead for the kid’s overall development, featuring kids but also pregnant women, as they prepare to embark on the journey of motherhood. The message is simple and yet insightful: Just as parents have to plan for their futures, they need to plan for their kids’ health care.